3 resultados citaram: Teoria funcionalista dos valores humanos: aplicações para organizações

Este estudo objetivou conhecer a adequação da teoria funcionalista dos valores humanos no contexto do Estado brasileiro da Paraíba. Testaram-se suas hipóteses de conteúdo e estrutura dos valores. A primeira prediz a saturação de três itens em cada uma das subfunções teorizadas, enquanto a segunda prevê uma estrutura duplex para os valores, tomando em conta as dimensões tipo de orientação (pessoal, central e social) e tipo de motivador (materialista e idealista). Participaram 12.706 pessoas da população geral da Paraíba, com idade média de 20,1 anos, sendo a maioria do sexo feminino (58,5%), solteira (38,3%) e com ensino médio (41,8%). Por meio de análise fatorial confirmatória, checou-se a hipótese de conteúdo, admitindo que os 18 valores poderiam ser representados em seis subfunções valorativas (modelo original), confrontando-o com modelos alternativos (uni, bi, tri e pentafatorial). Como esperado, o modelo original foi o mais ajustado (AGFI = 0,94, CFI = 0,88 e RMSEA = 0,05), sendo superior aos alternativos. Posteriormente, testou-se a hipótese de estrutura por meio de escalonamento multidimensional confirmatório (Proxscal), adotando o Phi de Tucker (φ) como indicador de ajuste do modelo. Coerentemente, esse indicador se situou acima do recomendado (φ = 0,94), o que sugere que os valores podem ser representados em espaço bidimensional 3 (tipo de orientação: pessoal, central e social) x 2 (tipo de motivador: materialista e idealista). Apesar das limitações, a exemplo do uso de amostra não probabilística, ou seja, não representativa da população paraibana, conclui-se que os resultados apoiam a adequação dessa teoria no contexto estudado.

ABSTRACT Objectives: This article aims to describe how the personal values of members of specialized workgroups impact their intra-group relationships based on professional and personal trust. Originality/value: The contributions of this study are threefold: 1. the consolidation that the analysis of trust in work groups has different results in the instrumental (professional or reputation trust) and the experimental (personal or friendship trust) relationship when verifying difference in the predominance of personal values for each type relationship; 2. the use of the functionalist theory of human values and to the use of social network analysis techniques and in conjunction with classical quantitative techniques such as ANOVA and multiple regression; 3. the verification of personal values that contributes to the organization and how trust relationships are structured in the group. Design/methodology/approach: The present study is characterized as descriptive field research with a quantitative approach. A survey was conducted with 171 participants from the two tactical groups of the Brasília police, using the Basic Values Questionnaire (BVQ) questionnaire of functionalist values and a questionnaire with eight questions about the instrumental and expressive relationship. Confirmatory factor analysis was used to evidence the validity of the instrument, analysis of social networks (ASN) for trust relationships and ANOVA, and multiple regression for relationships between values and relationships. Findings: The tactical groups presented characteristics of more pragmatic personal values and with less appreciation of individualism, denoting characteristics of appreciation of execution and intragroup collectivism. The normative and supra-personal values were negatively related, respectively, to friendship and professional relationships, while the achievement value was positively related to both trust relationships.

Abstract Purpose: This study aimed to analyze the influence of human values on impulse buying behavior and whether this influence differs between genders. Originality/value: The research contributes to the understanding of the relationship between the values individuals prioritize and their impulsive buying behavior. The results can offer guidance to professionals and business managers in conducting their sales strategies and to researchers when considering human values in investigations of buying behavior, enabling new understandings. Design/methodology/approach: A model with two scales, impulsive buying and human values, consolidated in the Brazilian context, was applied, resulting in 414 responses analyzed through structural equation modeling. Findings: The results demonstrated that human values affect impulsive buying behavior, indicating that the values of pleasure, emotion, and religiosity have a positive relationship, and the values of health and knowledge have a negative relationship. Samples by gender presented significant differences, as survival and emotion have a greater positive influence on impulsive buying in men, while women are more influenced by the pleasure and emotion values and have a negative relationship with the affectivity value.