6 resultados citaram: Reflexões sobre Casos de Ensino Memoráveis

ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is driven by the social isolation adopted in the country due to the COVID-19 pandemic. The case reports on the decisions that the faculty collegiate, led by the director Elaine Tavares, has needed to take to circumvent the quarantine and ensure teaching continuity at Master, Doctoral, and Executive MBA levels. The case discusses the main challenges during the transition, but most importantly highlights the strategic opportunities that this shift has offered for innovation in the coming years.

ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is driven by the social isolation adopted in the country due to the COVID-19 pandemic. The case reports on the decisions that the faculty collegiate, led by the director Elaine Tavares, has needed to take to circumvent the quarantine and ensure teaching continuity at Master, Doctoral, and Executive MBA levels. The case discusses the main challenges during the transition, but most importantly highlights the strategic opportunities that this shift has offered for innovation in the coming years.

RESUMO Este caso objetiva promover uma reflexão sobre o processo de escrita de casos para ensino e direcionamentos para aplicação do método. Em 2020, João Luiz Marinho, doutorando em Administração na Universidade do Aprendizado (UNIAPRE), foi desafiado pelo professor Fernando a escrever o seu primeiro caso para ensino para aplicação na disciplina de Estratégias Organizacionais, da qual era estagiário em docência. Porém, muitos questionamentos sobre a construção e aplicação de casos para ensino sondavam os pensamentos de João, uma vez que este não tinha experiências anteriores com o método, possuía pouca prática na docência e a migração das aulas para a modalidade on-line era novidade. Assim, a proposta foi fazer com que os alunos se colocassem no lugar de João, a fim de propiciar um debate sobre a escrita e aplicação de um caso para ensino na modalidade on-line. Sugere-se sua aplicação nos cursos de pós-graduação lato sensu e stricto sensu em Administração, nas disciplinas de Metodologia e Casos para Ensino.

ABSTRACT his case aims to promote a reflection on the teaching case writing process and directions for applying the method. In 2020, João Luiz Marinho, a doctoral candidate in Administration at the University of Learning (UNIAPRE), was challenged by Professor Fernando to write his first teaching case for application in the Organizational Strategies discipline, of which he was an intern in teaching. However, many questions about the construction and application of teaching cases probed João’s thoughts, since he had no previous experience with the method, he had little practice in teaching, and the migration of classes to the online mode was very new. Thus, the proposal is to make students put themselves in João’s place, in order to provide a debate on the writing and application of a case for online teaching. It is suggested that it be applied in lato sensu and stricto sensu graduate courses in Administration in the disciplines of Methodology and Teaching Cases.

RESUMO Este caso para ensino descreve o processo de mudança organizacional do Parque Tecnológico da Universidade Federal do Rio de Janeiro - PTEC-UFRJ, organização que desempenha papel fundamental no ecossistema de inovação da universidade e do estado em que se localiza. A mudança vem sendo implantada desde 2019 com base na visão de uma liderança que entende que a sustentabilidade econômica do Parque depende de redirecionamento estratégico e transformação das atitudes e comportamentos dos colaboradores, além de revisões nas configurações internas de processos e responsabilidades. No entanto, o PTEC-UFRJ apresenta a particularidade de ter sua liderança escolhida pela Reitoria da UFRJ. Nesse contexto, iniciativas gerenciais adequadas para sustentação e continuidade das mudanças são aspectos fundamentais para assegurar as conquistas alcançadas. O caso relata as decisões e ações que o diretor executivo do PTEC-UFRJ tomou no sentido de orientar a mudança estratégica no Parque, frente aos desafios enfrentados. Tendo em vista os resultados e objetivos já atingidos, o mais relevante é discutir as perspectivas futuras, o papel da liderança e as políticas e práticas organizacionais que garantam a sustentação da mudança.

ABSTRACT This teaching case describes the organizational change process of the Federal University of Rio de Janeiro Science Park (PTEC-UFRJ), an organization that plays a leading role in the innovation ecosystem of both the university and its surrounding state. The change process began in 2019, rooted on the leadership’s view that the Park’s economic sustainability depends on strategic redirection and transformation of employees’ attitudes and behavior, along with the redesign of PTEC-UFRJ’s internal processes. However, PTEC-UFRJ has the peculiarity of having its leadership appointed by the University Dean’s Office. In this context, management initiatives directed to supporting the change process are fundamental to secure its achievements and ensure its continuity. The case describes the decisions and actions took by PTEC-UFRJ’s executive director in order to guide the strategic change in the Park and the challenges faced. In view of the results and objectives already achieved, the most important point is to discuss PTEC-UFRJ’s future perspectives, the role of leadership and organizational policies, and practices that guarantee the sustainability of the organizational change