1 resultado citou: Drogas, urbanismo militar e gentrificação: o caso da “Cracolândia” paulistana

ABSTRACT Purpose: To identify the relevance of attributes associated with pick-up points where consumers collect their orders from online purchases (e-commerce) in the metropolitan region of São Paulo. Originality/value: A systematic search of the Web of Science and EBSCO databases and an initial literature review revealed that studies on e-commerce consumer preferences regarding attributes related to pick-up points are scarce despite the large volume of studies on last-mile logistics. Thus, this study presented the following research problem: Which attribute associated with pick-up points is considered the most convenient for e-commerce consumers in São Paulo metropolitan region? Design/methodology/approach: A stated preference survey was applied to respondents, with different hypothetical scenarios associated with pick-up points. We developed a data collection instrument and applied it to a sample of 124 respondents, who were asked to make a compensatory analysis of the trade-offs of the attributes present in each alternative. A Conjoint Analysis model was developed from the questionnaire data collection, which generated a utility function, thus enabling to identify the relevance of the attributes associated with pick-up points. Findings: The Security attribute was indicated by respondents as a priority, given the social, political, and economic circumstances of 2022. The accessibility and availability attributes were indicated next in relevance.